Manager Digitale Marketing
In this role, you will be responsible for executing and leading our digital marketing strategy. You will play a crucial role in driving customer acquisition, retention, and revenue growth through various digital channels. You will need to maintain a balance between executing tasks yourself and managing internal and external specialists to achieve our marketing objectives.
Marketing
Sittard
Your responsibilities
- Develop and implement a comprehensive digital marketing strategy.
- Drive customer acquisition, retention, and revenue growth across digital marketing channels.
- Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels.
- Measure and report on the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
- Collaborate with internal teams to create engaging landing pages, optimize user experience, and craft compelling paid search copy.
- Identify and manage external specialists for outsourced digital marketing activities.
- Stay up-to-date with the latest digital marketing trends and identify opportunities to expand our marketing efforts, including AI-driven strategies.
- Creating the strategy on new performance channels like TikTok and Influencermarketing.
- Managing and developing the performance marketing team (7 FTE)
Your profile
- Proven experience in a similar role, preferably within the technology or B2C market.
- Demonstrated expertise in project and outsourced team management.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Proficiency in website analytics tools (e.g., Google Analytics).
- Familiarity with the Google Ads platform and its latest developments.
- Knowledge of HTML, CSS, and JavaScript development and their limitations.
- Familiarity with AI advancements and their applications in marketing is a plus.
- Handson and entrepreneurial spirit
Extra Skills
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- SEA: Google & Microsoft Ads
- SEO & Linkbuilding
- Data & Analytics: Google Tag Manager, Google Analytics
- Affiliate Marketing
- Email & Marketing Automation
- Influencer Marketing
- Social Media Marketing: Facebook, Instagram, Tik Tok
We offer you
- A challenging position in a successful, healthy and international aspiring online company
- Competitive benefits
- A team-oriented, open working atmosphere with nice colleagues
- Opportunities for professional and personal development
- Option to work from home office on a regular basis
- ... and much more!