Manager Digitale Marketing

In this role, you will be responsible for executing and leading our digital marketing strategy. You will play a crucial role in driving customer acquisition, retention, and revenue growth through various digital channels. You will need to maintain a balance between executing tasks yourself and managing internal and external specialists to achieve our marketing objectives.

Manager Digitale Marketing - Marketing
Marketing
Sittard

 

Your responsibilities

  • Develop and implement a comprehensive digital marketing strategy.
  • Drive customer acquisition, retention, and revenue growth across digital marketing channels.
  • Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels.
  • Measure and report on the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
  • Collaborate with internal teams to create engaging landing pages, optimize user experience, and craft compelling paid search copy.
  • Identify and manage external specialists for outsourced digital marketing activities.
  • Stay up-to-date with the latest digital marketing trends and identify opportunities to expand our marketing efforts, including AI-driven strategies.
  • Creating the strategy on new performance channels like TikTok and Influencermarketing.
  • Managing and developing the performance marketing team (7 FTE)

Your profile

  • Proven experience in a similar role, preferably within the technology or B2C market.
  • Demonstrated expertise in project and outsourced team management.
  • Strong understanding of current online marketing concepts, strategies, and best practices.
  • Proficiency in website analytics tools (e.g., Google Analytics).
  • Familiarity with the Google Ads platform and its latest developments.
  • Knowledge of HTML, CSS, and JavaScript development and their limitations.
  • Familiarity with AI advancements and their applications in marketing is a plus.
  • Handson and entrepreneurial spirit

Extra Skills

    • SEA: Google & Microsoft Ads
    • SEO & Linkbuilding
    • Data & Analytics: Google Tag Manager, Google Analytics
    • Affiliate Marketing
    • Email & Marketing Automation
    • Influencer Marketing
    • Social Media Marketing: Facebook, Instagram, Tik Tok

We offer you

  • A challenging position in a successful, healthy and international aspiring online company 
  • Competitive benefits
  • A team-oriented, open working atmosphere with nice colleagues
  • Opportunities for professional and personal development
  • Option to work from home office on a regular basis
  • ... and much more!

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